USTOJChIVY`E E`TIChESKIE STEREOTIPY` V YaZY`KOVOM SOZNANII SOVREMENNY`X YaPONCEV
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USTOJChIVY`E E`TIChESKIE STEREOTIPY` V YaZY`KOVOM SOZNANII SOVREMENNY`X YaPONCEV
Annotation
PII
S086919080000617-5-1
Publication type
Article
Status
Published
Edition
Pages
55-62
Abstract
The article investigates the world images of Japanese and Russian ethoss by means of a semantic differential method. It is assumed that semantic structures are refl ected in everyday consciousness stereotypes related to the images of various ethnicities and can be registered in a semantic experiment. Semantic assessments can be considered as assessments of emotions that arise when one contacts a certain object or as assessments of emotions arising in the course of mastering social experience. This means that the nature of semantic assessment is in identifi cation of a perceived object or a situation with an emotional state trace.
Date of publication
01.09.2011
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414
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